Immoral Marketing

Brian Freeman, former marketing director for Faegre & Benson, has just released his first book.  Immoral is a crime thriller full of violence, sex and intrigue.  I haven't read it, but it is on my birthday list.  The critics have praised the book, and Brian's writing.  In fact, the International Book of the Month club (and others) have chosen Immoral as their monthly pick.  It has been in print only a few weeks in the US, but it is already published in a dozen languages.

I'm reading Immoral because of my respect for Brian.  I met Brian weeks after I started my first law firm marketing job.  He let me pick his brains and figure out how to survive this crazy profession.  Over time, I felt a little competitive with Brian.  Faegre has always had a strong marketing program, particularly on the web.  For years the Faegre web site was named "top law firm web site by internetmarketingattorney.com.   This year, both Faegre and my firm were ranked in the top 5, but alas, his was first and ours was fifth.  Maybe we'll have a fighting chance now that Brian is writing a sequel to Immoral and has left law firm marketing forever. 

Brian is a brilliant marketer, creative writer, and a great guy.  I wish him the best with his new writing career, and look forward to reading Immoral.  Brian's web site is bfreemanbooks.com.

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