Interview with Jeff Potter, CEO, Frontier Airlines
A few months ago I had the chance to interview Jeff Potter, CEO of the most creative (and profitable) airlines today, for the online magazine, BLUE. Potter talked about Frontier's values throughout the interview. He made a point that while everyone KNEW the values, they were growing so quickly that they felt they had to write them down- to articulate them - so they don't get lost in their rapid expansion. Everything Frontier does oozes these values. Here's how the interview ended:
BLUE: What’s the best way for somebody to understand more about Frontier?
Potter: Spend a day here. The comments I always hear are, “I can’t believe how casual (in a positive way) and open this organization is!” The animals on the airplane tail characterize Frontier. They are more than just animals. They represent individuals and how each of us are different individuals. I think when you look at our in-flight organization, we don’t go in and ask them to be funny, we don’t ask them to do anything. We ask them to be themselves. When you fly on Frontier you have some people who are comedians; you have some that sing. It is part of their own personality and the individual personalities that make up this company.
BLUE: You mentioned Frontier’s values earlier. What are Frontier’s mission and values?
Potter: Our mission is: We’re in business to be the best loved airline and we will earn it one action at a time, no matter how big or how small, to create a different and better experience.
Our values:
1. We’ll only become the best loved airline through safety and value.
2. People are priceless;
3. Respect the co-worker as a neighbor, a customer as a guest;
4. Trust; we’re only as good as our word;
5. Collaboration; we’re in this together;
6. Value; we don’t charge for the extra mile;
7. Passion; this smile is real.
That’s the mission and values."
You can find the complete interview on BLUE:
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