Associate Marketing Webinar
Jan Dubin and I will speak at a webinar later this month on Associate marketing. This will be my first webinar. I can't even transfer a phone call at work, so doing this webinar thing should be interesting. Here's the scoop:
The CMO Perspective: How Associates Can Excel at Business Development in 2006 | ||
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PRESENTED BY: |
Sage Law Marketing and the LawMarketing Portal |
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SPEAKER(S): | Mark Beese of Holland & Hart and Jan Dubin of DLA Piper Rudnick |
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DATE: | March 30th, 2006; 12PM - 01:30 PM |
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LOCATION: | Central time, on the Web: |
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MORE INFO: | http://www.pbdi.org/pages/events.asp?Action=View&EventID=126 CONTACT: Michael Cummings; |
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http://www.pbdi.org/pages/events.asp?Action=View&EventID=126
In this session, veteran Chief Marketing Officers at leading law firms
Jan Anne Dubin, DLA Piper Rudnick, & Mark Beese, Holland & Hart LLP
will profile several Associate Marketing All-Stars, review the Best Practices
of Associate marketing and discuss how to get the support and coaching
you need to make marketing happen for you in 2006.
These CMO’s have worked with hundreds of Associates over the years.
They have seen how associates can leverage business development
success to progress in their legal career. They will give you specific
how-to tips and practical advice that you can use to grow your
practice and build your professional reputation in 2006. Questions
to be covered include:
• What role does business development play in the career
progress of associates?
• How did marketing success propel some associates to
partner?
• What role can associates play in the success of industry
and practice groups?
• What are examples of associate contributing to the
success of the firm through marketing?
• How are these associates taking the initiative to land
new clients, sell additional work and build their personal reputation?
• How do they find the time to do marketing and garner
the firm support they need to make their marketing programs work?
• How can associates find the internal allies they need to
stand out from the crowd? How have these associates
learned the ways to market and sell in the early stages of
their legal career?
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