Defending Dominance

Ed Weseman gives advice on how law firms can stay "king of the hill", if they are careful and strategic:

1.  Attack:  an aggressive frontal assault on the competitor that will eliminate the other firms as effective competitors while solidifying the dominant firm's position.

2.  Increase Breadth:  taking the critical mass, capabilities, name recognition and stable of clients that provide a firm with dominance in one market and using them as a base to create dominance in another.

3.  Refocus:   refocus the firm toward its areas of strength by reducing or eliminating weak areas of practice.

Great article, Ed.  Read his post here. 

-  Mark Beese