Storytelling is a valuable leadership tool, especially for lawyers. Attorneys are trained to use stories in court, to create a narritive that makes sense to judge and jury.
Consider how you can use stories to:
- Communicate values, especially by invoking stories of founders or heroes of the firm.
- Model behavior: use stories to illustrate good or bad behavior, habits, client service skills, business development tactics, etc.
- Empathize: use stories to illustrate your vulnerability and insight into a situation without being arrogant or self-righteous.
- Character: Who is the story about? Stories communicate human experience.
- Conflict: What do these people want? Stories happen when expectations and reality collide.
- Causation: How do the characters act under pressure? Stories relate a cause-and-effect sequence of events.
- Context: When and where did it happen? Stories place events in a compelling context.
- Coherence: Why is this meaningful? Stories teach how to make sense out of life.
Action: What stories do you tell? What stories can you develop to put in your leadership toolbox? What stories are told about you that teach others? Are they all positive?