Webinar: Marketing Best Practices
Jill Weber of Leonard, Street & Deinard and I will present a webinar on "Best Practices in Marketing" for IOMA on Wednesday, May 31, 2006. Jill has done a great job at developing client teams and cross-marketing efforts at Leonard Street. I'm looking forward to learning from her experience.
Go to http://www.ioma.com/audioconferences/653.html for more information, or click below for more information.
Law Firm Marketing Best Practices:
New Lessons from Top Firms
Wednesday, May 31, 2006 • 2:00 – 3:30 PM EST
Please mention priority code LOMARREM1 when registering.
FEATURED FACULTY:
Mark Beese, “The Marketing Guy” at Holland & Hart in Denver, Colorado, will share his full-on marketing approach - treating each practice group as a “client”. This approach helps set the stage for outstanding client service, cross-marketing, new client development, and recruitment.
Jill Weber, the CMO at Leonard, Street & Deinard in Minneapolis, created “Fast Forward”, a targeted rainmaker program. Learn how she identified potential candidates—who had “the stuff”—as well as the 3 major components critical to the program’s success
It’s no secret that brilliant marketing is essential to differentiate one law firm from another in this highly competitive marketplace. In fact, many law firms are looking to establish themselves as consultancies that are able to offer clients a broad base of services. This requires responding quickly to the marketplace, working as an extension of the clients' business, creating a niche, and training a future generation of rainmakers—all actions coming straight out of the marketing chief's office. Join IOMA for a stimulating program packed with insights from some of the country’s top law marketing experts and learn: DON’T DELAY—sign up now for $275. IOMA subscribers pay ONLY $245! AND—when you register for the audio conference, you can purchase a CD of the session for only $99 more! 3 EASY WAYS TO REGISTER: Please mention priority code LOMARREM1 when registering.
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