Three Signs

I just returned from 10 days 'back east' visiting family (thus the absense of blog posts).   It rained almost every day, but we escaped the deluge towns just a 100 miles east experienced.  We had a chance to spend two days in 'Amish Country' south of Canton Ohio on the way home.  I bought three small wooden signs at one of the many tourist shops.  The two I've placed in our team 'living room' where we often meet with internal clients say:

"Because Nice Matters"

and

"Simplify"

Sometimes we all need a reminder that 'nice matters', including our clients who are often only aware of their personal fire drill du jour.   

The best marketing, I've found, is simple, straightforward, honest and direct.   Simplify is a start.

The third sign, now in my office, says,

"Stress Less.  Pray More"