Leadership for Lawyers

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  • Leadership for Lawyers is a blog focused on issues of leadership, practice management, and marketing for professional service firms.

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« Leadership Development in Law Firms Widely Divergent | Main | Attorney Retention a Priority for Mid Sized Firms »

August 25, 2007

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» I'm tracking others' insights - on Marketing Roles from Expertise Marketplace - Professional Service Firm Marketing Blog
Here's a roundup of some important insights I've found on others' blogs, with my remarks about why you should read their posts. These posts are about the evolving role of Marketing. Check out Bruce MacEwen's blog about a McKinsey article [Read More]

Comments

Eric Eck

Hi Mark,
Thanks for entertaining my lunch with your article.
Pretty straightforward as you put it. In the meantime, we find it excessively difficult up to now in (continental) Europe to get lawyers to consider BD as anything else then "coaching" or "getting the PowerPoint done in the next 30 minutes".
As an agency, I would expect law firms to value "market intelligence" delivered simply with recommendation for actions to focus on "important" and "opportunity", but no sale so far.
My team is still filling up "Chambers submissions"... and alike....
Best,
EE

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Interesting and a very insightful article.Thanks for sharing.

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