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Veteran law firm marketer and consultant Sally Schmidt has come out with a new book on business development for lawyers. Years ago Sally wrote the definitive book on lawyer marketing. I'll review the book on this blog in the future. In the meantime:
Read the Google Book Preview. Buy the book on Amazon. Visit Sally's website.
Posted by Mark Beese on August 25, 2007 at 06:30 PM in Marketing | Permalink
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Having worked closely with lawyers on mergers and acquisitions for thirty years, I have learned first hand that not many business teams and their outside counsel work as a unified team during significant transactions. Here's an article that may help to understand the dynamics between lawyers and business acquisition teams--and how the two can work together to create savings for the client, and a better and more sustainable relationship between outside counsel and the client's acquisition team and consultants. There's also a very funny song parody about "billing time" that can be found at the top of the page.
September 12, 2007 at 05:18 PM
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