"When we wrote the book, blogging was social media. But now, if you’re a business, or an institution, or an individual, you can blog, you can create video, you can Twitter, or you can do combinations of them all. You need to identify and utilize the tools that are right for you.But, what’s important isn’t the tools. What’s important is the ability to have two-way conversations with your customers rather than sit around and devise marketing methods filled with adjectives and legal disclaimers and shovel them into the foreheads of people who just don’t want them."
Read the interview here.
Why is this important to law firms? Lawyers and their firms need to listen to thier clients, or their clients will find lawyers that listen. Client interviews and surveys are a good start, but firms need to find multiple channels to receive client feedback and to listen to their preferences.
While you are reading the article, check out Levick's new book, "Stop the Presses" and their prescient blog, by the same name. The book is a must-have reference about litigation public relations for the C-suite, lawyers, and marketing folks.