Leadership for Lawyers

Leadership for Lawyers

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  • Leadership for Lawyers is a blog focused on issues of leadership, practice management, and marketing for professional service firms.

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May 20, 2009

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Russell Lawson

The benefits you enumerate, Mark, are good and rational reasons to consider a CMO for organizations large enough to have a deep or geographically diverse marketing staff. The utility of the CMO to a law firm is in direct relationship to the owners/management's willingness to lift marketing to the strategic level. Often it is nothing more that a tactical arm devoted to satisfying the episodic "random acts of marketing" that pass for the law firm's half-hearted attempts at getting more work. Your readers can also refer to two recent issues of the LMA's Strategies journal, where Jayne Navarre (www.virtualmarketingofficer.com), Jerome Cohen and Mozhgan Mizban discuss the CMO role and when it is useful.

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