Ann Lee Gibson's new book on Competitive Intelligence for law firms has just come out. Published by the Ark Group, Competitive Intelligence: Improving Law Firm Strategy and Decision-Making is a comprehensive guide to using CI to win work and develop strategy. Dr. Gibson is THE authority on CI in law firms.
The pre-release promotional email says,
"Competitive Intelligence: Improving Law Firm Strategy and Decision-Making will allow firms and CI departments/teams of all sizes and levels of sophistication to:
- Understand what CI is, its benefits and limitations;
- Appreciate how law firm CI differs from that in other businesses (and therefore be able to counter skepticism among lawyers about deploying this discipline in the legal context);
- Understand the phases of the CI cycle, avoid the common pitfalls and identify opportunities for improvement;
- Relate the resulting intelligence to strategy and decision-making in the firm – after all, if you don’t do anything with the information, what’s the point in having it?
- Understand scenario planning, which can help firms to build future plans that are sufficiently flexible to accommodate future unknowns.
Featuring case studies, insight and contributions from a wide range of high-profile firms and respected industry experts, this report covers key topics including:
- An overview of CI as it is applied in current legal profession;
- The common CI challenges and how to overcome them;
- Ethical considerations that must be satisfied when developing or using CI;
- Developing more useful intelligence for clients (law firm partners);
- Information gathering—the types and sources of information (both primary and secondary) available to CI practitioners;
- Organizing and preparing intelligence to make analysis easier and more revelatory;
- The reliability of information and ethical considerations related to information collected from social media and human sources;
- Ensuring analysis is correctly converted into intelligence;
- Effectively disseminating intelligence to decision makers;
- Improving CI processes and their influence on a firm’s decision-making processes;
- The evolution of law firm CI structures, functions, and staffing models;
- Imminent expansion areas for law firm CI;
- Utilizing CI to improve firm-wide and practice/industry group strategies;
- Collaboration between a CI and business intelligence (BI) units;
- The identification, sources and use of human intelligence; and
- The ethical techniques firms should use to elicit that intelligence."
For more information on the book, click here.
To order the book with a $200 discount, call +1 309 495 2853 and give the code ME-CI3.