If you haven't signed up to receive a daily email by www.attorneyatwork.com, check it out today. Daily posts are authored by prominent experts in law firm management, technology, marketing and others. Recently, Jordan Furlong contributed this post:
"Get Your Lawyers to Write Poetry
Specifically, get them to write legal poetry.
Have your lawyers share, once a week, a single poetic expression of legal information. They must write a poem, as short or as long as they wish, that summarizes an important case in their area of practice or expresses practical legal advice for clients. Collect these poems for three months, then publish the collection with appropriate imagery as a small booklet or PDF file, giving copies to all your clients.
The poetic form can be anything the lawyers want.
It can be iambic pentameter:
“Class actions can’t proceed,” the high court found,
“Without an issue common to the class.”
They couldn’t find a unifying ground
Of bias, so they gave Wal-Mart a pass.
It can be a limerick:
A clever young Briton named Max
Thought he lived in a haven for tax.
But some new legislation
Brought much aggravation;
Our update here has all the facts.
It can be a haiku:
The breeze may be free
But you still need a license
For your wind turbine.
And it can be schoolyard doggerel:
If your will don’t have a witness
It’ll fail the test for fitness.
Yes, of course, this is kind of silly. But it’s also kind of fun. And it has a serious purpose: training lawyers to say what they need to say as concisely and effectively as they can. Poetry is condensed prose, expressed lightly and precisely, so that the underlying truth can be more effectively shared. Think your clients could benefit from some of that?"
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