Leadership for Lawyers

Green to Speak at LMA Event

Charles Green, co-author (with David Maister) will speak at LMA's Senior Roundtable in Washington DC in June.  This is from the LMA website:

"We are excited about this year’s program. Charles Green, co-author of The Trusted Advisor and Trust-Based Selling, will kick off our meeting. Richard Friedman will share proven metrics and tactics to measure and track ROI — ripe with examples from outside the legal industry. Matt Homann, popular blogger of thenonbillablehour.typepad.com, will lead discussions on strategic issues facing the legal market, group problem solving, and more. Take advantage of the great networking opportunity provided by this powerful event for you and your peers."

More information here.  Bummed I can't make it.  Sounds like a great program.   

Speaking Gigs: Regional Marketing and CI

I'll be speaking at the following events:

Regional Marketing and Business Development Strategies
Webinar sponsored by Hildebrandt
May 28, 2008  Noon EST
Click here for more information

Competitive Intelligence in the Modern Law Firm
Sponsored by Managing Partner Magazine
June 10, 2008 New York City USA
Click here for more information.

Webinar on Succession Planning

Phyllis Weiss Haserot will be conducting a webinar on succession planning on April 9th at 12:30 PM EDT.  Click here for more information.  Phyllis is a wonderful speaker and insightful adviser.  If you have not been to her website, it is worth browsing through the hundreds of articles on practice development, career counseling, and collaborative culture.

Teamwork Seminar in Boulder

Christopher Avery, author of "Teamwork is an Individual Skill", will lead a three-day workshop on leading a team in Boulder, CO on September 5-7, 2007.  Go to www.knowledgeteamleadership.com for more information.

LMA Leadership Matters Conference, Nov 1-2, 2007

The Legal Marketing Association is holding its first conference for senior marketers focused on leadership in law firms.   On one hand, I am very excited to have an opportunity to speak with fellow marketers on the topic of leadership in law firms, on the other hand, our panel will be following a presentation by poet David Whyte, who will be talking about Courageous Conversations.   David is an insightful and talented poet, and a gifted speaker.  It will be worth the price of registration just to hear David.

Title:        Leadership Matters: Creating and Cultivating Leadership
Date:        November 1 - 2
Location:  Chicago, IL
Details:     Click Here  and Registration Form

Speakers: 

Dr. Richard (Rick) Bommelje, President, International Listening Institute

David Whyte, Author, Poet and Corporate Consultant, Many Rivers Company (see post)

Panel Discussions:
Motivating Change and Leading the Marketing Department

Roberta Montafia, Moderator
Panelists: Catherine MacDonagh, Director of Business Development, Day Pitney and Beth Cuzzone, Director of Business Development, Goulston & Storrs

Leadership by Our Lawyers

David Freeedman, President, David Freeman Consulting, Moderator
Panelists: Mark Beese, Director of Marketing, Holland & Hart, Francis Dunne, Senior Counsel, Dykema and Rick Anderson, Principal & Patent Group Practice Leader, Fish Richardson PC

Branding Through Client Partnerships Workshop

The Public Relations Society of America's annual western conference will feature several presentations on best practices in public relations and marketing on October 17, 2007 in Denver.  I will present a workshop on "Branding through Client Partnerships" and will discuss the Holland & Hart/Frontier Airlines partnership, as well as Holland & Hart's "Clients on a Rock" advertising program.   Watch the PRSA web site this summer for registration details. 

PR News featured the program in a recent Case Study when it awarded the firm the 2007 PR News Legal Award.

Getting a Seat at the Table Panel Discussion

The Rocky Mountain Chapter of the Legal Marketing Association's October 2007 program will be on "Getting a Seat at the Table".   If you are in Denver on October 9th, I hope that you will be able to join us.  I will moderate a panel of managing partners and marketing directors to discuss the politics and realities of involving marketing professionals in the management and leadership of law firms.  This is a topic that I am passionate about.  I plan on having a frank and spirited discussion not only on the challenges facing professional marketers, but also on practical ways firms can open the boardroom doors to professional managers, including those in HR, Recruiting, Finance, and Operations.  Watch the Rocky Mountain LMA site for details over the summer. 

What's the Big Idea? Conference

The PM Forum in London is holding a conference on 13 and 14 September on thought leadership.  I will be speaking on the connection between great ideas and great marketing on Thursday.  On Friday I'll be leading a workshop on the practical matter of communicating ideas.  For more information, visit the conference page, or click here for a PDF of the programme. 

Law Firm Associate Leadership Summit

Stephanie West Allen (www.idealawg.com) and I will be speaking at the ACI Law Firm Associate Leadership Summit in Virginia next month.  Stephanie will be speaking on business development issues on Wednesday and I will lead a discussion and exercise on developing a personal brand and developing leadership skills required for partnership.

The Summit is designed for senior associates who are looking for direction in developing business development and leadership skills as they prepare for partnership.  The course is designed for associates from firms who may not have sophisticated professional development programs in-house.

For more information:   

    - ACI Law Firm Associate Leadership Summit Web Site
    - Ideablawg's post on the Summit (with discount code!)
    - Brochure (PDF)

ALM Chief Marketing Officers Forum

Wendy Bernero, Kevin McMurdo, Norm Rubenstein join Rob Cross (left, top to bottom) to headline the  2006 ALM Chief Marketing Officers Forum in NYC on Dec 5-6, 2006. 

The theme this year is "Marketing to your Network".  Rob Cross is an expert in social networks and will speak on how to leverage social networks for business development in law firms.

I will be speaking on using new technologies to 'market to your network', specifically, Holland & Hart's partnership with Frontier Airlines/Wild Blue Yonder Television and our branded e-zine, Blue. 

With any luck, we'll preview our next "Business Class" show at the event.  We have two great programs in the works now. 

For more information on the event, go to:

http://www.almevents.com/r5/cob_page.asp?category_id=42181

While I have not been to this conference in the past, the three planners - Bernero, McMurdo and Rubenstein - are the best in the business.  Many of the speakers that they have recruited to speak are innovators and leaders in marketing legal services.