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Hi. Thanks for stopping by. My name is Mark Beese. I help lawyers become better business developers and leaders.


Mark Beese

With 20 years of experience in marketing, business development and strategy with professional service firms, Mark helps lawyers and other professionals become better business developers and leaders. He consults to law and other professional service firms on matters of marketing, business development, client feedback, client service and leadership development.

Mark is the former Chief Marketing Officer for Holland & Hart, a 450 attorney law firm with offices throughout the Mountain West of the United States. Holland & Hart is the only “AmLaw 200” firm based in the Rocky Mountain region.

In 2002, the marketing team of Holland & Hart transformed itself into an in-house marketing agency called Imaginate. Imaginate provides a wide range of marketing, advertising, public relations, graphic design, e-marketing, and consulting services to the attorneys and affiliated services of the firm. In 2003, the Marketing Partner Forum named Mark and his team “Marketing Director of the Year”. Imaginate and Holland & Hart also received the “IQ Award” for innovation by the Boulder County Business Report.

In 2006, American Lawyer Media’s “Marketing the Law Firm Journal” named Holland & Hart among the top 12 law firms in the United States for marketing excellence. The Legal Marketing Association bestowed five “Your Honor Awards” to Holland & Hart while Mark served as CMO. IOMA’s “Partners Report for Law Firm Owners” featured Holland & Hart’s Imaginate in its “Exercising Leadership” section in the April, 2006 issue. In May, 2006, Holland & Hart’s web site,, was named the number one law firm web site in the United States, by, and received a “Nifty Fifty” award from the same organization.

Prior to joining Holland & Hart, Mark served as Director of Marketing for the New York law firm of Hodgson Russ and Director of Marketing for Kideney Architects in Buffalo, New York.

Mark received his B.S. and M.B.A. (cum laude) from the University of Buffalo. He is a graduate of two community leadership programs, Leadership Denver and Leadership Buffalo.

He is a past president of the Rocky Mountain Legal Marketing Association and currently serves on the Board of the International Legal Marketing Association.

He serves as a faculty member of the Marketing Directors Institute and is a frequent speaker at the Marketing Partner Forum and the Legal Marketing Association conferences. Mark is the former chair of the national LMA Your Honor Award Program and judge in the LMA Hall of Fame Awards, Marketing Partner Forum Elite Awards for Marketing Excellence and the Association of Accounting Marketing Awards Program. He is a frequent contributor to the ABA’s Law Practice Magazine and Managing Partner Magazine. He is also the former co-chair of the Marketing Committee of Terralex, an international association of independent law firms in 93 countries.

He volunteers with the Metro Denver Sports Commission (International Bid Committee). He is the former chair of the Leadership Denver Alumni Association, and a past board member of the Denver Metro Chamber Foundation. The Denver Business Journal named Mark as one of Denver’s 40 under Forty leaders.

In his spare time, he writes on leadership issues for lawyers on his blog,, which is part of the network of legal blogs.